Rowntrees presented KitKat to Rowntrees in August 1935. It was an ice-cream parlor business located in York in the United Kingdom. Nestle bought it in 1988. Nestle has since become the dominant chocolate brand in global markets. KitKat bars are chocolate bars made up of three layers (wafer, outer layer, and chocolate). Each bar contains at least two fingers. KitKats will differ in product design depending on how many fingers are used.
Kit Kat’s name was derived from Kit Kat Club, which Christopher Catling owned. Kit Kat’s original logo had remained the same red and blue, but Kit Kat switched to temporary blue in 1942 when fresh milk was scarce. The company wanted to communicate to customers that their product’s recipe had been changed. KitKat introduced a new product colour in 1949. The KitKat brand has made it a prominent symbol over the past 50 years. Jacob Suchard, a Swiss-based chocolate maker, made an unfriendly offer to Rowntree in April 1988. Nestle had talked about Rowntree as a communitarian partner in the previous years and eventually purchased Rowntree.
Since obtaining the brand, the past two decades have witnessed a rapid pace of brand advancements and assembling developments in developing countries. Kit Kat is today a top-rated chocolate brand. Kit Kat is the ideal chocolate treat with its delicious combination of fresh wafers and delectable chocolate. The simple reminder to “Have a Break, Have a Kit Kat” makes chocolate even more vital in today’s turbulent world.
Nestle’s mission statement is “Good Food, Good Life”, meaning that Nestle provides consumers with high-quality, nutritious food and beverages. Nestle’s vision of the future is “Nestle is a leading food company around the globe.” However, they believe that being the best Food Company in the World is more important.
KitKat Chocolatory caters to micromarketing. In other words, KitKat Chocolatory encourages customers to focus on a small group and promotes them. KitKat Chocolatory needs to micromarket. It must not be able identify a group by one trademark. This can lead to higher costs due to customization and a lack of economies-of-scale. KitKat Chocolatory also targets younger generations who love chocolate.
Chocolab has become a formidable competitor to KitKat Chocolatory. Because Chocolab offers similar services to KitKat Chocolatory, this is why. Chocolab customers can choose from a variety of chocolates as well as the ingredients they wish to add such a Oreos or M&M’s. Chocolab customers have more options than KitKat Chocolatory. Chocolab provides delivery service to deliver order product to customer. Chocolab also offers delivery service to customers.
KitKat Chocolatory’s physical store is a key advantage. This allows KitKat Chocolatory to utilize the same strategies and advantages as Chocolab. Chocolab has an online website, but KitKat Chocolatory has a physical shop. Most customers prefer to meet face to face. Face to face meetings can be more effective in building long-term trust. Client relationships are strengthened when customers have the opportunity to get to know their customers personally. KitKat Chocolatory has a better understanding of their customer. A face-to-face meeting is essential to building an harmonious relationship. In building trust and relationships, body language is crucial. Studies have shown that smiling, eye contact with customers, open arms, mirroring, confident handshakes, and eye contact can make a big difference in building relationships and keeping them happy.
