Many different foods contain probiotics. The majority would think yogurt. Advertising that is accurate and inaccurate are two different things. The ingredients listed on Activia are not the main reason for the benefits claimed.
It is not clear if Activia made any claims that were deemed true or if their publicity was truthful. Activia is also being marketed as a product that can improve digestive issues. “Activia is a probiotic drink that contains billions. Ads like this one can make people believe that probiotics are important for the digestive system. The claim made in this advertisement is clearly exaggerated.
There’s a domino impact because it is believed that Activia contains billions of bacteria. It could also be bad science implied. The headlines are designed to get the reader interested in reading more. Probiotics have a high concentration of “good” (or probiotic) bacteria that help keep the abdominal cavity in good shape. Activia’s studies have not been done in the most honest way.
No clear sample sizes
The claim is supported by data
The company uses abstract language. It should be noted that the studies were not conducted on men. These studies are not conclusive about the effect of Activia. Activia is known for false advertising.
In 2008, Dannon agreed to remove ‘immunity from its DanActive range. Constipation is classified as a medical condition by the FDA. Any product that claims it can treat a health problem must also carry FDA-approved health claims. Activia does not.
